Where Hustle Meets High Fashion. No Cap, Just Culture.Explore
Our Story
Raw Footage Clothing was born in 2016, right in the heart of San Diego, CA, with a mission to flip the script on sustainable apparel. We set out to make fashion that doesn’t just look good—it does good, too. With deep roots in Hip Hop culture, we ensure that everything we create stays true to the streets and the community that raised us. Founded by a woman of color, Raw Footage Clothing is here to disrupt the game and keep the culture authentic, one unique design at a time.Explore
Our Approach
At Raw Footage Clothing, we’re all about creating dope streetwear without sacrificing the planet. Our approach is simple: keep it fresh, keep it real, and keep it sustainable. Every piece is designed with intention, from eco-friendly materials to on-demand production, reducing waste and keeping our impact low. We stay connected to the pulse of Hip Hop culture, ensuring each drop reflects the authenticity and originality that our brand stands for. It’s not just about what you wear—it’s about how it’s made and the message it carries.Explore
